Title Announced for Bond 22: Um, what was that?

I understand that Quantum of Solace, the title for the new James Bond movie (which has previously been referred to simply as Bond 22), comes from a short story written by Bond creator Ian Fleming. Still, the title sounds odd to me and has nowhere near as much flair and playfulness as Casino Royale. This won’t make me any less excited about the movie’s impending November release. It merely provides me with the new question of how MGM will market such an odd moniker.

UPDATE: Since everyone seems to be scratching their heads over Quantum of Solace, Bruce Feirstein gave Vanity Fair some insight into the process of naming Bond films.