CBS and ABC are suffering some pretty big ratings drops as a result of having to air repeats during the strike. Both networks saw especially sharp declines among the 18-49 age bracket, which brings in the most advertising dollars.
This is especially bad news heading into February sweeps, since the advertising rates for the year will be determined by this month's numbers. Maybe they should have thought about that before letting the strike drag on for three months.
Friday, February 1, 2008
News that surprises no one
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